RAD Data Communications, the award-winning manufacturer of unique telecommunications access solutions, will open its first African office on November 22 in Lagos.
“Our decision to establish our RAD West Africa office in Lagos was made in recognition of Nigeria’s importance as the largest and potentially most important market in Africa,” states Efraim Wachtel, President and CEO of RAD Data Communications. “Nigeria is committed to improving its telecom infrastructure and to leveraging the benefits brought by high speed data services and ubiquitous voice,” he continues. “RAD can play a pivotal role in enabling rapid service deployment and also lowering the cost of operations so essential to the success of operators in a very competitive and price sensitive market.”
RAD solutions enable carriers and service providers to deploy new revenue-generating Next Generation services over any access infrastructure while lower operating expenses and optimizing resources. RAD’s cross-generation solutions protect their existing legacy revenue streams by facilitating a smooth migration to new packet switched infrastructure with minimal disruption to existing customers or networks.
Mobile operators deploy RAD solutions to reduce backhaul costs for 2G, 3G and 3.5G traffic.
Public utilities and the energy sector employ RAD solutions to transport critical applications, such as SCADA, as well as video surveillance, voice, and data over secure and reliable terrestrial and wireless connections, while facilitating migration to IP and Ethernet.
Avner Tsipori, from RAD’s Tel Aviv headquarters, has been named General Manager of the new office. His main responsibilities will be to expand RAD’s market presence with local operators and service providers, both landline and mobile. “RAD’s product portfolio has been well received by Nigerian telecommunications providers, both public and private,” he notes. “This is because RAD offers a comprehensive, integrated and interoperable access solution at a competitive price that delivers long-term value.”
RAD products have been sold in Nigeria by local distributors for well over a decade. RAD’s local partners in Nigeria are Dizengoff WA Limited and PPC Limited.
About RAD
Founded in 1981, RAD Data Communications has achieved international recognition as a major manufacturer of high quality access and backhaul equipment for data communications and telecommunications applications. These solutions serve the data and voice access requirements of service providers, carriers, and enterprise networks, as well as utilities and transportation systems. The company's installed base exceeds 12,000,000 units and includes more than 150 carriers and operators around the world, including AT&T, China Mobile, Deutsche Telekom, France Telecom/Orange, Hutchison, KDDI, Telekom Austria, TeliaSonera, Telstra, T-Mobile, Verizon, and Vodafone. RAD is an active participant in industry organizations such as the IETF, Broadband Forum, ITU, and MEF. Its customers are supported by 32 offices and more than 300 channel partners in 165 countries.
RAD is a member of the RAD Group of companies, a world leader in networking and internetworking product solutions.
